Overzicht lessen

• # 1

  What is neuromarketing?

  First the basics. What is neuromarketing, and why is it important?
  Do people say what they do? And do they do what they say?

  Preview the first lesson

  Preview the first lesson

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• # 2

  The Intuitive vs. the Rational Mind

  Learn everything about our two minds. Persuade yourself by seeing how we can trick ourselves. And understand what implications this has for marketing research.

• # 3

  The Fundamentals of neuromarketing research

  What tools can you use to look inside the mind? How do those outputs look like? Learn how you can actually predict sales with these techniques. And why focus groups are the biggest sin in market research.

• # 4

  Subconscious e-commerce

  Let’s get practical. Learn what neuro usability is and when you should apply it. We’ll conclude with the 5 key insights we’ve learned from all our research.

• # 5

  Brick and mortar behaviour

  Take a look inside in-store neuromarketing research. Learn how researchers achieved a 36% increase in sales by looking at the brain. And dive into the 5 key insights from what we’ve learned from our own research.

• # 6

  Packaging Psychology

  Did you know that a mistake in packaging design cost a popular brand almost 6 million euros in sales? Learn how you can avoid that by applying what you’ll learn in this lesson. We’ll also take a deep dive in our own ground breaking study where we predicted in-store sales based purely on packaging design. Of course we’ll end this lesson with the 5 most important insights.

• # 7

  Persuasive TV advertising

  Learn what percentage of TV commercials actually decrease sales, and how you can prevent that from happening. We’ll take a closer look at the PepsiCo Bubly case. And we’ll finish with the 5 brain insights we see over and over again in our neuro data.

• # 8

  Psychological pricing

  In pricing, everything seems to be relative. How then can you measure the optimal price point? Or the best price communication? We’ll cover everything you need to know in this lesson. The 5 practical insights are filled with tips you can apply right away to increase your effectiveness in consumer sales.

• # 9

  Branding psychology

  Most people have a wrong idea about branding is. In theory, it’s simple. In practice we’ll have to learn about memory, brand assets and how you can measure them. The last 5 insights of this course will tell you everything you need to know to get the basics of branding right.

• Bonus

  Case study Fanta commercial

  Let’s get practical. How does a typical commercial study look like? In this case study we’re going to analyse a TVC from Fanta.