Quiz lesson 5 Copy

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Vraag 1 of 5

1. Vraag
You want to implement two new features on your website. The first is free shipping, the other one is the ability to increase the amount of a product in the shopping cart.
Both are expensive to develop, so you can only choose one. According to the conversion piramide, on which one should you focus?
- On the shopping cart, because it’s a unique value proposition element
- On the shopping cart, because it’s an increase in functionality
- On the free shipping, because it’s a unique value proposition element
- On the free shipping, because it’s an increase in functionality
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2. Vraag
If you want to conduct a neuro usability test, and want the most bang for your buck. What option should you choose?
- 6 participants, because it will get you 80% of the insights
- 6 participants, because it will get you 99% of the insights
- 10 participants, because it will get you 80% of the insights
- 10 participants, because it will get you 99% of the insights
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3. Vraag
Why should you use neuromarketing research techniques for in-store behaviour, instead of surveys?
- Because asking people will give you rational answers
- Because asking people will give you intuitive answers
- Because neuromarketing techniques will give you rational answers
- Because neuromarketing techniques will give you intuitive answers
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4. Vraag
What is one downside of EEG in in-store research?
- It takes too long to set up
- It feels unnatural
- Walking causes too much electrical noise in the data
- Because people walk to fast, it’s not easy to get enough data
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Vraag 5 of 5

5. Vraag
Matching sound with the colour of a shelf is called…
- Priming
- Congruency
- Social proof
- Doppler effect
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