Quiz lesson 4 Copy

When can you use surveys in consumer research?

When could focus groups be effective?

When buying appliances like vacuum cleaners, you can choose between a ‘light’ model, the ‘regular’ model, and a ‘pro’ model.
The pro model has some cool features, but they come at a high price. Therefore the pro model is rarely sold.

Why then do manufacturers still make them?

In the experiment with the hotel towels, people were asked what would persuade them. However, when their actual behaviour was tested, what they said would persuade them, was the least effective.
Why is that?

Some old fashioned marketeers believe consumers make their decisions solely on price.
When you look at a type of product in the supermarket, e.g. mayonaise, you’ll find that prices per liter don’t differ very much.
Still, when you ask a consumer for a cheap mayonaise, they’ll say it’s the private label one.

Why do consumer sometimes buy private label brands, when they are just as expensive as national (A) brands?

Listening to music with an upbeat tempo, makes people walk faster.

This is an example of

Some cults believe the world will end on a specific day. When that day has passed however, and the world hasn’t ended, followers of such a cult believe in it even more strongly.

Why don’t they rationally accept their believe was false?

Why do you always want to know the total predictive power of an experiment?

Which method is most predictive of TVC sales?

You want to implement two new features on your website. The first is free shipping, the other one is the ability to increase the amount of a product in the shopping cart. 
Both are expensive to develop, so you can only choose one. According to the conversion piramide, on which one should you focus?

If you want to conduct a neuro usability test, and want the most bang for your buck. What option should you choose?

What colour should you use for your main Call to Action button?