The Neuromarketing
Fundamentals

Learn everything about neuromarketing in 9 online lessons

  • What truly is neuromarketing?

  • How to use brain data for more impact

  • What neuro insights can be applied directly?

Learn The Neuromarketing Fundamentals straight from the source

Directly applicable

No theory or Latin terminology but a 100% focus on insights that are directly applicable

9 Online Lessons

During 9 classes - each with the length of a TED talk (20 min) - we will sink our teeth into everything: from why and how to practical brain insights

Learn what really matters

Hundreds of studies, books and internal studies - reduced to what you really need to know about neuromarketing

Thought by neuromarketeer Tim Zuidgeest

487+ people have already taken this course 👇

  • René Spaanderman | Rating: a big fat 8.5

    I absolutely recommend this course

    I found this course extremely interesting. I thought the combination of theory and insights from (one’s own) studies was especially powerful. Thanks to the short snackable videos you can always find a moment and place to get going with the course. And your enthusiasm is contagious, Tim!

  • Vito Beekhuizen | Rating: 7

    Idefinitely recommend this course

    Because of this course I have gotten even more curious about neuromarketing. The training was pleasantly practical. I give this training a 7 out of 10! I found your enthusiasm noteworthy, fun to watch, and I easily picked up the information.

  • Albert Veerman | Rating: 9

    I recommend this course

    Easy to understand and has wonderful supporting examples, taken from practice. The enthusiasm with which Tim explains is contagious and motivating. Recommended!

  • Rick Verhallen | Rating: 8,5

    I definitely recommend this course

    The course was very informative! With the help of clear examples and explanations it seems to be understandable for anyone. On top of that, the different insights are very valuable!

  • Iris Latiers | Rating: 9

    I definitely recommend this course

    This whole course brought me back to the reason why I find marketing so interesting! The topics were very diverse and Tim gave lots of examples. Everything got explained well and the videos had the perfect duration, which made it fun to watch a part of the training every single day.

  • Jay Krauweel | Rating: 9

    I recommend this course

    It’s nice that you can apply the given information and examples to TV commercials and look how these could be improved from a neuromarketing point of view.

  • Geert Torfs | Rating: 9

    I definitely recommend this course

    It’s interesting to get basic insights into the different principles of neuromarketing! I found it particularly important that it wasn’t a sales pitch for your services.

  • Tom | Rating: 9

    I recommend this course

    The course includes nice and interesting insights regarding neuromarketing and conducting neuromarketing research.

    A word from the instructor

    After finishing my degree in Economic & Consumer Psychology, I felt as if I was missing something. The foundations of consumer behaviour had been laid but how did neuromarketing really work? What do you need to take a look inside the brain? How do you translate brain waves into practical insights?

    Now, almost 10 years later, our company Unravel does neuro-research for global brands such as Heineken, Nutricia and ING.

    All of that knowledge and experience was translated into this training. This is everything I wished I knew on the first day of my own career in neuromarketing.

    Best regards,
    Tim Zuidgeest

    The Neuromarketing Fundamentals

    You can follow this course for just 97,-

    Try it for 14 days.
    Not satisfied? You'll get a no questions asked refund.

    Overview classes

    • # 1

      What is neuromarketing? (FREE preview)

      First the basics. What is neuromarketing, and why is it important? 
      Do people say what they do? And do they do what they say?

    • # 2

      The Intuitive vs. the Rational Mind

      Learn everything about our two minds. Persuade yourself by seeing how we can trick ourselves. And understand what implications this has for marketing research.

    • # 3

      The Fundamentals of neuromarketing research

      What tools can you use to look inside the mind? How do those outputs look like? Learn how you can actually predict sales with these techniques. And why focus groups are the biggest sin in market research.

    • # 4

      Subconscious e-commerce

      Let’s get practical. Learn what neuro usability is and when you should apply it. We’ll conclude with the 5 key insights we’ve learned from all our research.

    • # 5

      Brick and mortar behaviour

      Take a look inside in-store neuromarketing research. Learn how researchers achieved a 36% increase in sales by looking at the brain. And dive into the 5 key insights from what we’ve learned from our own research.

    • # 6

      Packaging Psychology

      Did you know that a mistake in packaging design cost a popular brand almost 6 million euros in sales? Learn how you can avoid that by applying what you’ll learn in this lesson. We’ll also take a deep dive in our own ground breaking study where we predicted in-store sales based purely on packaging design. Of course we’ll end this lesson with the 5 most important insights.

    • # 7

      Persuasive TV advertising

      Learn what percentage of TV commercials actually decrease sales, and how you can prevent that from happening. We’ll take a closer look at the PepsiCo Bubly case. And we’ll finish with the 5 brain insights we see over and over again in our neuro data.

    • # 8

      Psychological pricing

      In pricing, everything seems to be relative. How then can you measure the optimal price point? Or the best price communication? We’ll cover everything you need to know in this lesson. The 5 practical insights are filled with tips you can apply right away to increase your effectiveness in consumer sales.

    • # 9

      Branding psychology

      Most people have a wrong idea about branding is. In theory, it’s simple. In practice we’ll have to learn about memory, brand assets and how you can measure them. The last 5 insights of this course will tell you everything you need to know to get the basics of branding right.

    • Bonus

      Case study Fanta commercial

      Let's get practical. How does a typical commercial study look like? In this case study we're going to analyse a TVC from Fanta.

    More than 96% of participants recommend our courses

    Also want to attend this course?

    10 years of knowledge and experience, a big pile of books and papers, summarized in a training of 9 lessons with the length of a TED-talk (+/- 20 min).

    This is everything I wanted to know when I started in the wonderful world of neuromarketing.

    Not sure if this is for you? Watch the first lesson for free!

    The Neuromarketing Fundamentals

    € 197

    (Lifetime access)
    • Lifetime unlimited access

    • All fundamental classes

    • All quizzes

    • Certificate

    • Summary of all classes (PDF)

    • Bonus: Case study Neuromarketing & Commercial

    Try it for 14 days.
    Not satisfied? You'll get a refund, no questions asked.

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    Unravel is a proud member of the Neuromarketing Science and Business Association