The store. There is literally no other place in the world where you’ll find that much psychology. And wherever there is psychology, there are opportunities for persuasion.
What determines the direction in which customers walk and which products they see? Which subtle and often unconscious environmental factors underlie a purchase decision? How does a customer make a decision when standing in front of the shelves and how does a brand make their way into this decision process? What is the secret behind effective product packaging? And how should you apply branding to guarantee long-term success?
Psychology and neuroscience provide clear answers to every one of these questions. Only in the last few years, this knowledge has made its way into the world of retail. With this training, I want to accelerate the speed of this process: one online training with all the proven insights that every retail professional should be aware of.
I promise you: you’ll never look at retail in the same way again.
Best regards,
Your instructor,
Tom van Bommel