No theory or Latin terminology but a 100% focus on insights that are directly applicable
During 9 classes – each with the length of a TED talk (20 min) – we will sink our teeth into everything: from why and how to practical brain insights
Hundreds of studies, books and internal studies – reduced to what you really need to know about neuromarketing
Thought by neuromarketeer Tim Zuidgeest
After finishing my degree in Economic & Consumer Psychology, I felt as if I was missing something. The foundations of consumer behaviour had been laid but how did neuromarketing really work? What do you need to take a look inside the brain? How do you translate brain waves into practical insights?
Now, almost 10 years later, our company Unravel does neuro-research for global brands such as Heineken, Nutricia and ING.
All of that knowledge and experience was translated into this training. This is everything I wished I knew on the first day of my own career in neuromarketing.
First the basics. What is neuromarketing, and why is it important?
Do people say what they do? And do they do what they say?
Learn everything about our two minds. Persuade yourself by seeing how we can trick ourselves. And understand what implications this has for marketing research.
What tools can you use to look inside the mind? How do those outputs look like? Learn how you can actually predict sales with these techniques. And why focus groups are the biggest sin in market research.
Let’s get practical. Learn what neuro usability is and when you should apply it. We’ll conclude with the 5 key insights we’ve learned from all our research.
Take a look inside in-store neuromarketing research. Learn how researchers achieved a 36% increase in sales by looking at the brain. And dive into the 5 key insights from what we’ve learned from our own research.
Did you know that a mistake in packaging design cost a popular brand almost 6 million euros in sales? Learn how you can avoid that by applying what you’ll learn in this lesson. We’ll also take a deep dive in our own ground breaking study where we predicted in-store sales based purely on packaging design. Of course we’ll end this lesson with the 5 most important insights.
Learn what percentage of TV commercials actually decrease sales, and how you can prevent that from happening. We’ll take a closer look at the PepsiCo Bubly case. And we’ll finish with the 5 brain insights we see over and over again in our neuro data.
In pricing, everything seems to be relative. How then can you measure the optimal price point? Or the best price communication? We’ll cover everything you need to know in this lesson. The 5 practical insights are filled with tips you can apply right away to increase your effectiveness in consumer sales.
Most people have a wrong idea about branding is. In theory, it’s simple. In practice we’ll have to learn about memory, brand assets and how you can measure them. The last 5 insights of this course will tell you everything you need to know to get the basics of branding right.
Let’s get practical. How does a typical commercial study look like? In this case study we’re going to analyse a TVC from Fanta.
10 years of knowledge and experience, a big pile of books and papers, summarized in a training of 9 lessons with the length of a TED-talk (+/- 20 min).
This is everything I wanted to know when I started in the wonderful world of neuromarketing.
Not sure if this is for you? Watch the first lesson for free!
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On demand access to all lessons
Summary of all lessons (PDF)
Bonus: Case study Neuromarketing & Commercial
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