After finishing my degree in Economic & Consumer Psychology, I felt as if I was missing something. The foundations of consumer behaviour had been laid but how did neuromarketing really work? What do you need to take a look inside the brain? How do you translate brain waves into practical insights?
Now, almost 10 years later, our company Unravel does neuro-research for global brands such as Heineken, Nutricia and ING.
All of that knowledge and experience was translated into this training. This is everything I wished I knew on the first day of my own career in neuromarketing.
Best regards,
